The two following studies are from a hypothetical Sabre simulation in a particular round.$$

$$

Market Study $2$: Purchase Intentions by Segment $(\%)$

Company

Product

Alpha

Beta

Gamma

Delta

Epsilon

Overall

$1$ Red

Baller

$2\mathrm{.}4$

$1\mathrm{.}4$

$1\mathrm{.}1$

$5\mathrm{.}1$

$15\mathrm{.}4$

$4\mathrm{.}8$

$$

Banness

$9\mathrm{.}3$

$6\mathrm{.}1$

$3\mathrm{.}5$

$3\mathrm{.}2$

$2\mathrm{.}5$

$4\mathrm{.}6$

$2$ Orange

Caster

$3\mathrm{.}2$

$1\mathrm{.}9$

$1\mathrm{.}7$

$6\mathrm{.}2$

$10\mathrm{.}6$

$4\mathrm{.}8$

$$

Cloudstar

$12\mathrm{.}5$

$10$

$8\mathrm{.}6$

$3\mathrm{.}9$

$2\mathrm{.}8$

$7$

$$

Cayman

$14\mathrm{.}2$

$12\mathrm{.}5$

$8\mathrm{.}9$

$3\mathrm{.}9$

$2\mathrm{.}8$

$7\mathrm{.}8$

$3$ Yellow

Danil

$2\mathrm{.}9$

$1\mathrm{.}7$

$1\mathrm{.}4$

$7\mathrm{.}5$

$21$

$6\mathrm{.}6$

$$

Dowell

$9\mathrm{.}8$

$8\mathrm{.}7$

$6\mathrm{.}9$

$4\mathrm{.}8$

$3\mathrm{.}6$

$6\mathrm{.}5$

$$

Daibi

$15\mathrm{.}2$

$27\mathrm{.}4$

$44\mathrm{.}6$

$7\mathrm{.}5$

$5\mathrm{.}1$

$19\mathrm{.}1$

$4$ Green

Faldo

$3$

$1\mathrm{.}8$

$1\mathrm{.}5$

$8\mathrm{.}2$

$20\mathrm{.}7$

$6\mathrm{.}9$

$$

Fano

$19\mathrm{.}8$

$22\mathrm{.}2$

$14\mathrm{.}7$

$4\mathrm{.}5$

$3\mathrm{.}2$

$11\mathrm{.}7$

$$

First

$7\mathrm{.}8$

$6\mathrm{.}3$

$7\mathrm{.}1$

$45\mathrm{.}1$

$12\mathrm{.}4$

$20\mathrm{.}2$

Numbers based on units $($not value$).$

$$

Market Study $3$: Market Share by Segment $(\%)$

Company

Product

Alpha

Beta

Gamma

Delta

Epsilon

Overall

$1$ Red

Baller

$3\mathrm{.}6$

$2\mathrm{.}2$

$2$

$12\mathrm{.}9$

$24\mathrm{.}8$

$9\mathrm{.}2$

$$

Banness

$14$

$9\mathrm{.}8$

$6\mathrm{.}4$

$8\mathrm{.}1$

$4$

$8\mathrm{.}4$

$2$ Orange

Caster

$3\mathrm{.}3$

$2\mathrm{.}1$

$2$

$10\mathrm{.}4$

$11\mathrm{.}8$

$6\mathrm{.}4$

$$

Cloudstar

$5\mathrm{.}5$

$4\mathrm{.}5$

$4\mathrm{.}6$

$2\mathrm{.}9$

$1\mathrm{.}2$

$3\mathrm{.}7$

$$

Cayman

$22\mathrm{.}7$

$21\mathrm{.}4$

$17\mathrm{.}2$

$10\mathrm{.}7$

$5\mathrm{.}8$

$15\mathrm{.}8$

$3$ Yellow

Danil

$4$

$2\mathrm{.}5$

$2\mathrm{.}5$

$18\mathrm{.}5$

$33\mathrm{.}4$

$12\mathrm{.}6$

$$

Dowell

$12\mathrm{.}3$

$11\mathrm{.}6$

$9$

$8\mathrm{.}5$

$3\mathrm{.}4$

$8\mathrm{.}9$

$$

Daibi

$8\mathrm{.}9$

$16\mathrm{.}8$

$34\mathrm{.}8$

$8\mathrm{.}1$

$3\mathrm{.}9$

$14\mathrm{.}5$

$4$ Green

Faldo

$0\mathrm{.}6$

$0\mathrm{.}4$

$0\mathrm{.}4$

$3\mathrm{.}5$

$7\mathrm{.}1$

$2\mathrm{.}5$

$$

Fano

$24\mathrm{.}3$

$28\mathrm{.}1$

$20\mathrm{.}1$

$8\mathrm{.}8$

$3\mathrm{.}2$

$15$

$$

First

$0\mathrm{.}8$

$0\mathrm{.}7$

$0\mathrm{.}8$

$7\mathrm{.}6$

$1\mathrm{.}5$

$3$

Numbers based on units $($not value$).$

$$

$1\mathrm{.}1.$ Using information from the two above studies, discuss the nature of the performance result for product $$First$$ in this particular round. Name three major reasons why this performance situation may have occurred and discuss their respective strategic marketing decision$-$making implications for Company $4.(9$ points$)$