The use of customer loyalty programs, such as mobile apps, and special offers sent to a customer's smartphone is an example of ________ activities.

advertising

direct marketing

personal selling

public relations 2.5 points

QUESTION 16 Distribution channel conflict can occur because ________.

channel members create similar advertising to drive brand sales

brand suppliers cooperate with channel members, coordinating sales strategies

brand suppliers use more than one alternative channel of distribution, and they use prices to compete for sales

competing brands sell through the same channel members