The value proposition incorporated in the Uber Eats BMI suggests three components, namely: target segment, product or service offering, and the revenue model. 1.1 1.1.1 Analyse the Uber Eats case study and deduce a minimum of 3 revenue generating activities incorporated in Ubers business model. Provide 2 examples of each activity from the case study. (3 + [3 2] = 9) 1.1.2 Substantiate your answer to 1.1.1 by indicating 4 benefits of the innovation for revenue generation, as they apply to Uber Eats. (4) 1.2 Examine the target segments and product service offering of Uber Eats, and practically indicate why this value proposition has become so successful. Provide 2 examples from the case study for each of the two components of the Uber Eats BMI. (4 2 = 8) 1.3 Examine the Uber Eats operating model in the case study. Discuss the 3 components to Uber Eats value chain by providing 2 examples of each from the case study. (3 2 = 6)