The values of potential customers and the changing roles of families and women working outside the home niche competitive advantage secondary data distribution strategy reference groups social forces market segmentation culture perception differential advantage marketing mix The values of potentia...

Ans Market Segmentation Market segmentation refers to t ...

The values of potential customers and the changing roles of families and women working outside the...

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Microeconomics

ISBN: 978-1259163531

1st edition

Authors: Dean Karlan, Jonathan Morduch

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