Market segmentation divides the market into groups of people based on various factors. Match the description of

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Market segmentation divides the market into groups of people based on various factors. Match the description of these factors in the first column with the type of segmentation listed in the second column.

customer behavior demographic geographic product preference psychographic A. 1. age, sex, income, education location of

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Foodservice Management Principles and Practices

ISBN: 978-0135122167

12th edition

Authors: June Payne Palacio, Monica Theis

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Question Posted: Dec 24, 2018 05:58 AM

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Market segmentation divides the market into groups of people based on various factors. Match the description of

Question:

customer behavior demographic geographic product preference psychographic A. 1. age, sex, income, education location of home 2. B. 3. C. lifestyle, attitude, personality 4. D.

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Foodservice Management Principles and Practices

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