The vendor providing the new software solution has provided you an option to customise the features of the software as per the companys needs and the final price of the software would depend on the number of features. Suppose you want to conduct an experiment to understand which features/benefits are more valued in a social intranet software solution and would lead to its successful adoption. You create two different posters: the first poster describes a software solution which offers features providing more number of utilitarian benefits as compared to hedonic benefits and the other poster describes a solution which offers features providing more number of hedonic benefits as compared to utilitarian benefits. By showing these two different posters to different groups of employees, you want to collect data on their intention to adopt the software. Based on your knowledge about information systems adoption, you also know that employees gender might affect their choices (males prefer utilitarian benefits and females prefer hedonic benefits). Identify the treatment variable, treatments, dependent variable and the extraneous variable in the above experiment. How will you ensure that the internal validity of your experiments in high? (2+1 = 3 Marks)