1. The Vision: The vision statement should express the team's shared understanding of the project's primary aim. For example, if your team is responsible for developing a new software product, your primary goal may be to improve a given set of employees' working conditions by making their job tasks easier and more efficient. Think of the vision in terms of the ultimate problem the team is trying to solve.

2. The Mission: The mission statement should specify the exact objective of the project. In the new software example above, the team's objective would be to produce software with a given set of features that would accomplish the aim of making job tasks easier and more efficient. Think of the mission in terms of the solution you are producing to solve the problem.

What is the objective?