The Web $2\mathrm{.}0$ revolution has changed the way businesses communicate with consumers and within their own organizations. Podcasts, wikis, and blogs can be used to build reputations, communicate with customers to increase visibility, and streamline internal communication processes.

Businesses have embraced podcasting to broadcast repetitive information that doesn$$t require $.$ For example, some companies use podcasts to broadcast HR policies that can be accessed on demand.

How can companies use wikis?

To facilitate customer interaction

To document internal work flows and processes

For building professional networks

Consider the following scenario, and then answer the question.

You work on the marketing team for a software development company. You do not work closely with the development team; however, you need to know the status of projects in order to coordinate marketing and sales efforts. In the past there have been communication$-$related mishaps with the release of new products. You want to avoid this in the future and decide to recommend electronic communication tools to help facilitate smoother product release efforts.

Which electronic communications tool would you recommend?

A wiki

A professional blog

A podcast

Read the scenario, and then answer the question.

Maria is an executive coach who wants to use podcasts to create a series of instructional videos and audiocasts for her clients. She has never created a podcast before.

What tips should Maria follow when creating her podcasts? Check all that apply.

Organize the message.

Record the podcast without practicing to capture authenticity.

Decide whether to use an extemporaneous or scripted delivery.

Create the podcast in public to provide realistic background noise.

Decide whether to record one podcast or a series.