The Yelp application harms Google$$s data collection efforts because:

The Yelp application harms Google$$s data collection efforts because:

Yelp has not gone public yet.

Google doesn$$t know at all what you$$re doing and can$$t collect data about you.

Yelp is a product owned by Microsoft.

Google is trying to establish its own chain of restaurants.

Ratings are a bad sign of customer engagement