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WH Framework Chart:
Stakeholders:
Steven J Trzaska Head of LOreal USAs regional patent team
Management of LOreal
Employees of LOreal USA
LOreal SAFrench parent company
US Patent and Trademark Office USPTO
Customers and consumers
Shareholders
Competitors
Legal and ethical governing bodies Supreme Court of Pennsylvania, professional rules of conduct, etc.
Guidelines:
Compliance with professional rules of conduct: Ensure adherence to ethical rules that regulate the legal profession.
Quality of patent applications: Prioritize the submission of patent applications that meet the required quality standards.
Meeting global patent quota: Strive to fulfill the global quota of patent applications as set by LOreal SA
Employee career growth and employment stability: Consider the impact of decisions on the careers and employment of employees.
Legal and regulatory compliance: Abide by the rules and regulations set by the USPTO and legal governing bodies.
Customer satisfaction: Aim to deliver innovative and valuable products to customers.
Shareholder value: Consider the interests of shareholders in terms of financial performance and growth.
Competitive position: Evaluate the competitive landscape and make decisions that strengthen LOreals position in the market.
Explanation:
the French parent company of LOreal USA, enacted a global quota of patent applications each regional office had to file each year.
Step
The stakeholders included in the WH Framework are identified based on their relevance to the situation and their potential impact or influence. In this case:
Trzaska: As the head of the regional patent team, Trzaska's ethical concerns and professional obligations are essential considerations.
LOreal Management: They have the authority to make decisions and determine the direction of the company.
LOreal USA employees: The wellbeing, career growth, and employment stability of employees are important factors in the decisionmaking process.
LOreal SA: As the parent company, their global patent quota policy and overall strategic goals influence decisionmaking.
USPTO: Compliance with the rules and regulations set by the USPTO is critical for filing patents.
Customers and consumers: Providing innovative and valuable products that meet customer needs is a fundamental aspect of LOreals business.
Shareholders: Their interests lie in the financial performance and growth of the company.
Competitors: Analyzing the competitive landscape helps make decisions that maintain or improve LOreals market position.
Legal and ethical governing bodies: Compliance with professional rules of conduct and legal regulations is necessary for maintaining ethical standards.
LOreals management likely considered the following values when making the decision to fire Trzaska:
Quality: The focus on increasing the quality of patent applications aligns with LOreals commitment to excellence.
Integrity: Upholding ethical rules that regulate the legal profession and ensuring compliance with legal and regulatory requirements.
Explanation:
The second rule led to a decrease in number of patents that could be filed with the USPTO. Trzaskas team would not be able to fulfill the patent quota.
Step
Accountability: Holding employees responsible for meeting the global patent quota, as it impacts the company's overall performance.
Innovation: Striving to deliver innovative and valuable products to customers, which may require a strong patent portfolio.
Efficiency: Optimizing the patent filing process by prioritizing applications believed to be patentable and avoiding potential rejections.
SelfReflection:
The WH Framework helped analyze the situation by providing a structured approach to identify stakeholders and their interests, as well as the values and guidelines that should be considered. It allowed for a comprehensive analysis of the ethical, legal, and business aspects involved.
The WH Framework assists managers in making business decisions by providing a holistic view of the various stakeholders and their interests. It helps identify potential conflicts and tradeoffs and guides decisionmaking based on the company's core values and primary values.
Explanation:
As a manager, the WH Framework chart would help in making decisions related to stakeholder management, ethical considerations, compliance with legal and regulatory requirements, setting strategic goals, and optimizing business performance while maintaining the company's reputation and competitive position.
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