Question: there are five stages in a consumer buying process - recognition of a problem, searching for information, evaluation of alternatives, purchase decision, and post-purchase behavior.

there are five stages in a consumer buying process - recognition of a problem, searching for information, evaluation of alternatives, purchase decision, and post-purchase behavior. How do companies use the 4 Ps to influence consumer behavior in these five stages? Please discuss at least one P in each of the five stages with real world examples.

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