There are four stages of the consumer decision-making process: problem recognition, information search, decision-making, and post-purchase evaluation.

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Please explain these four parts in about 600 - 700 words.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: May 10, 2022 02:04 PM

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There are four stages of the consumer decision-making process: problem recognition, information search, decision-making, and post-purchase evaluation.

Question:

Expert Answer:

1 Problem recognition The process of a consumer identifying a need to buy something is known as problem recognition It is a fundamental type of consumer behavior that is relevant to marketing activiti... View the full answer

Principles of Marketing

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