Question: There are many concert tours in 2016-2017 , Why do these old acts sell so well? Do Baby Boomers and Gen X parents have input

There are many concert tours in 2016-2017 , Why do these old acts sell so well? Do Baby Boomers and Gen X parents have input in the newer acts that made the list? Based on the demographics of the target markets (you make an educated marketing guesstimate of who attends these shows) how can marketers make some money off of the audience? Who should sponsor the tour, advertise on the tour and why? What other products or services could you sell the audiences. Please select a few of the bands and get busy by providing our class with your marketing expertise!

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