There are many considerations when selecting countries to sell in when moving into a global setting. Companies are most successful in countries where the customers in international markets most closely resemble and behave like local customers. Business owners should investigate potential international markets before selling there to ensure that the local customers have an interest in their product and that these customers can afford to purchase it.

When you first enter an international market, it is important to select only the countries that will purchase your existing products without requiring product modifications.

The Trade.gov website provides valuable information to help companies select the best countries to sell in.

Choose a country and discuss the following:

What makes this country an interesting place to do business?

What are some interesting facts that you have learned about the local culture, norms, and traditions of that country?