Question: There are several potential pitfalls in building a Martech stack. When marketers are attracted to the newest tools, channels or platforms, it is referred to

There are several potential pitfalls in building a Martech stack. When marketers are attracted to the newest tools, channels or platforms, it is referred to as

decentralized martech

shiny object syndrome

shelfware

benchmarking

shadow IT

There are several potential pitfalls in building a Martech stack. When

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