Question: There are several potential pitfalls in building a Martech stack. When employees purchase technology that is not approved by the IT team it is referred

There are several potential pitfalls in building a Martech stack. When employees purchase technology that is not approved by the IT team it is referred to as

shadow IT

benchmarking

shiny object syndrome

decentralized martech

shelfware

There are several potential pitfalls in building a Martech stack. When

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