Question: There are several potential pitfalls in building a Martech stack. When marketers purchase tools / technology that then are not used, it is referred to

There are several potential pitfalls in building a Martech stack. When marketers purchase tools/technology that then are not used, it is referred to as
shiny object syndrome
benchmarking
decentralized martech
shelfware
shadow IT
There are several potential pitfalls in building a Martech stack. When

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