There is no doubt that modern operations management has been facing various challenges to improve operational performance. As an operations manager working in a high street supermarket that also provides an online delivery service, you need to:

a$)$ Identify two challenges for this supermarket(your choice):

b$)$Discuss a single strategy based on the Ansoff product$-$market matrix to overcome these two challenges and justify your decision;

c$)$ Explain the changes needed from operations perspective to achieve this strategy and discuss how operational performance will be improved for this company.