Question: (these are the answers; not a question) Creating Customer Value and Competitive Advantage Nutritional infoOreo Cookies has included the calories, grams of fat, and grams

(these are the answers; not a question)

Creating Customer Value and Competitive Advantage

Nutritional infoOreo Cookies has included the calories, grams of fat, and grams of trans fat on all of its cookie packages. - Communication Benefits

Nespresso capsuleNespresso makes its coffees and espressos in convenient single-serving capsules to meet the demand from consumers. - Functional Benefits

Vertical packagingCrest's Vivid White toothpaste uses a vertical packaging format to help position the product as a beauty care product. - Perceptual Benefits

"Cold-activated" beerMiller-Coors added customer value by updating the packaging label for Coors Light beer to be "cold-activated" and turn a blue color when the can or bottle is cold. - Connecting with Customers

Aluminum canNew Belgium Brewery decided to offer its premium Fat Tire microbrew in a can because aluminum is more likely to be recycled than glass. -Environmental Concerns

Tetra pack juice boxesOcean Spray first used tetra pack juice boxes because its product could be stored at room temperature for up to one year. - Health, Safety, and security issues

Compressed insulationJohns Manville compressed its fiberglass insulation, sold at Lowe's and Home Depot, to reduce the packaging materials and shipping charges to the stores. - Cost Reduction

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