Think about choices to include and choices to avoid when developing a mission statement.

Drag and drop each of the following phrases to either the Good Mission Statements box or the Poor Mission Statements box.

Is very broad

Is specific

Addresses customers the organization serves

Is meaningful

Is market$-$oriented

States what the organization wants to accomplish

Lists all the products the organization sells

Describes the business the organization is in

Is product$-$oriented

Is less than seven words