Think about choices to include and choices to avoid when developing a mission statement.

Drag and drop each of the following phrases to either the Good Mission Statements box or the Poor Mission Statements box.

Is product$-$oriented

Is less than seven words

Addresses customers the organization serves

Is market$-$oriented

Is very broad

Is meaningful

Is specific

Lists all the products the organization sells

Describes the business the organization is in

Poor Mission Statements Droppable

Poor Mission Statements DroppablePoor Mission Statements

Good Mission Statements Droppable

Good Mission Statements DroppableGood Mission Statements

States what the organization wants to accomplish