Question: Think back to the case study DECIEM, which you read earlier this semester and discussed on meskanas. The case examined -among other things- the anti-Black

Think back to the case study DECIEM, which you read earlier this semester and discussed on meskanas. The case examined -among other things- the anti-Black Friday marketing communications campaign of the company. Answer the following questions with regard to the promotion element of the company's 4Ps: (1) Which consumer demographic do you believe was the primary target of the campaign and what kind(s) of appeal(s) did the company use when conveying the message to the target market? Does the message resonate with the target demographic and why? (2) What is your assessment of the effectiveness of the campaign and the use of owned and earned media?

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