Think of 30 objects, phrases and experiences that relate to the product / strategic message. Then,...

 

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Think of 30 objects, phrases and experiences that relate to the product / strategic message. Then, try and twist one. Create an ad that has a twisted visual with a straight headline - or a straight visual with a twisted headline. Identify whether the twist is located in the headline or in the visual. Take a photo of your drawn ad and drop it into a Word document that also has your associations and lists where the twist lies. Associations Criteria 30 Associations Did you have a blend of objects, phrases and experiences? Did you avoid emotions and other themes that are difficult to depict? Did you try to find obscure associations that link back? Are your phrases actual phrases people recognize and not just things someone would say? Strong twist Jid you have a strong twist? Did you leave a gap? Was the gap the right size? Did you portray the story correctly? Did the ad make me react somehow? Identify twist Did you identify simple where the twist is? You don't have to write a description - you just need to say twisted visual or twisted headline? Did you ensure ONE was twisted? Ratings Pts 3 pts 7.5 pts 4.5 pts Think of 30 objects, phrases and experiences that relate to the product / strategic message. Then, try and twist one. Create an ad that has a twisted visual with a straight headline - or a straight visual with a twisted headline. Identify whether the twist is located in the headline or in the visual. Take a photo of your drawn ad and drop it into a Word document that also has your associations and lists where the twist lies. Associations Criteria 30 Associations Did you have a blend of objects, phrases and experiences? Did you avoid emotions and other themes that are difficult to depict? Did you try to find obscure associations that link back? Are your phrases actual phrases people recognize and not just things someone would say? Strong twist Jid you have a strong twist? Did you leave a gap? Was the gap the right size? Did you portray the story correctly? Did the ad make me react somehow? Identify twist Did you identify simple where the twist is? You don't have to write a description - you just need to say twisted visual or twisted headline? Did you ensure ONE was twisted? Ratings Pts 3 pts 7.5 pts 4.5 pts