Think of one of your favourite brands. How does the brand link or integrate its different IMC

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Think of one of your favourite brands. How does the brand link or integrate its different IMC tools? Do you think it is done effectively?

Related Book For answer-question

Management Fundamentals Concepts Applications & Skill Development

ISBN: 978-1483352268

6th edition

Authors: Robert N. Lussier

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Posted Date: Jan 11, 2021 02:43 PM

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Think of one of your favourite brands. How does the brand link or integrate its different IMC

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Expert Answer:

IMC is an idea in which a company carefully coordinates and synchronizes its many communication channels to deliver a consistent and clear message It aims to ensure the complimentary use of the media ... View the full answer

Management Fundamentals Concepts Applications & Skill Development

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