Think of our country Philippines. What is the ONE product/brand that can be highly effective in leveraging

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Think of our country Philippines. What is the ONE product/brand that can be highly effective in leveraging the image of the Philippines in the global market? (e.g Switzerland for chocolates, Gucci for Italy, Kimchi for Korea)

Related Book For answer-question

Strategic Brand Management Building Measuring and Managing Brand Equity

ISBN: 978-0132664257

4th edition

Authors: Kevin Lane Keller

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Posted Date: Apr 16, 2024 06:22 AM

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Think of our country Philippines. What is the ONE product/brand that can be highly effective in leveraging

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Strategic Brand Management Building Measuring and Managing Brand Equity

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