Think of the country in which you live. What image might it have with consumers in other

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Think of the country in which you live. What image might it have with consumers in other countries? Are there certain brands or products that are highly effective in leveraging that image in global markets?

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Strategic Brand Management Building Measuring and Managing Brand Equity

ISBN: 978-0132664257

4th edition

Authors: Kevin Lane Keller

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Question Posted: Sep 15, 2015 02:00 AM

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Think of the country in which you live. What image might it have with consumers in other

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Strategic Brand Management Building Measuring and Managing Brand Equity

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