Think whether the question is TRUE or FALSE IN GENERAL and not specific instances.

1. Consumer preferences evolve more rapidly in frequently purchased products than in consumer durables

2. For experiential products, it is safe to assume that consumer perceptions are homogenous.

3.In high involvement products, unaided recall is a better way to measure awareness than aided recall

4. If your brand awareness is high, it is good to spend more on advertising because it is your core competence

5. Share of mind depends mostly on the amount of advertising

6. In general, when multiple versions of the products are launched, the segment with the highest willingness-to-pay gets the lowest consumer surplus