Third time I post same question. I need a correct answer.

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Competitive advantage is very important for any company to enhance profitability and higher revenue opportunities. You must know the various aspects of the same.

Select a company from the Middle East market and answer the following questions:

1. Identify the main sources of competitive advantage of the company you have selected. Is it cost advantage or differentiation advantage? Apply Porters generic strategy for the source you have discovered (for your selected company).

2. Assume that you are the CEO of the chosen company. How would you combine both cost leadership and differentiation strategies to gain competitive advantage?
3. As per the stages in Industry Life Cycle, which stage is applicable to your selected company and why? Discuss.

4. Due to the COVID-19 pandemic, what are the strategic changes executed by your selected company? How do you propose to manage the strategic changes?

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FIGURE 7.5 Porters generie strategies SOURCE OF COMPETITIVE ADVANTAGE Low cost Differentiation Industry wide COST LEADERSHIP DIFFERENTIATION COMPETITIVE SCOPE Single segment FOCUS FIGURE 7.4 Sources of competitive advantage COST ADVANTAGE Similar product at lower cost COMPETITIVE ADVANTAGE Price premium from unique product DIFFERENTIATION ADVANTAGE FIGURE 8.1 The Industry life MATURITY Industry Sales DECLINE GROWTH INTRODUCTION Time Key elements in managing strategic change Diagnosis Leading and managing change Levers for change Managing change programmes