This activity is important because as a manager, you must understand the managerial factors that directly contribute to or measure the success of the four key management functions $($planning$,$ organizing, leading, and controlling$).$ The managerial factors are organizational performance, resources, effectiveness, and efficiency.

The goal of this exercise is to demonstrate your understanding of these managerial factors.

Read the case and answer the questions that follow.

La Belle Chocolate is a chocolatier $($maker of homemade, handcrafted chocolates$)$ based in Austin, Texas. The company started out as a small downtown chocolate shop, but over the past decade it has expanded greatly. It now has $40$ stores across the United States $($often located in malls$),$ and it does a brisk mail$-$order and Internet business, too.

The CEO of La Belle Chocolate, Oscar Campion, wants to ensure that the company is performing well on every measure of managerial effectiveness.

A report sitting on Oscar$$s desk summarizes La Belle Chocolate$$s competitive advantages. It reports on the use of the company$$s physical assets $($such as ingredients and ovens$),$ as well as intangible assets such as brand awareness. Which managerial factor is this report summarizing?

Multiple Choice

resources

organizational performance

stock price

effectiveness

efficiency