This activity is important because marketing channels make the flow of products and services from the producer through

intermediaries possible. Intermediaries perform critical functions as the product moves from the producer into the ultimate consumer's

hands. The fundamental intermediary functions can be classified as transactional, logistical$,$ or facilitating in nature.

The goal of this activity is to demonstrate your understanding of types of functions performed by intermediaries like HomeDepot, a

large home imp Assessment Tool iFrame chain.

Roll over each function performed by the retailer HomeDepot to reveal the description of the function,

then identify the function's type by dropping it onto the proper spot in the graphic.

TYPE OF FUNCTION

Transactional Function

Logistical Function

$0\%$ Financing

"One$-$stop" shopping

ACTIVITIES RELATED TO FUNCTION

Facilitating Function

Buying

Risk Taking

Sorting

Storing

Assorting

Transporting

Financing

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