Question: This activity is important because marketing channels make the flow of products and services from the producer through intermediaries possible. Intermediaries perform critical functions as
This activity is important because marketing channels make the flow of products and services from the producer through intermediaries possible. Intermediaries perform critical functions as the product moves from the producer into the ultimate consumer's hands. The fundamental intermediary functions can be classified as transactional, logistical or facilitating in nature.
The goal of this activity is to demonstrate your understanding of types of functions performed by intermediaries like HomeDepot, a large home improvement supply retail chain.
Roll over each function performed by the retailer HomeDepot to reveal the description of the function, then identify the function's type by dropping it onto the proper spot in the graphic.
tableTYPE OF FUNCTION,ACTIVITIES RELATTransactional Functi,tableBuyingRisk TakingSortingToro lawn mowers,Logistical Function,StoringRealtime data,,AssortingLoss for Home Depot,,TransportingBreaking bulk,Facilitating Function,tableFinancingInfo and Research
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