This activity is important because marketing channels make the flow of products and services from the producer through intermediaries possible. Intermediaries perform critical functions as the product moves from the producer into the ultimate consumer's hands. The fundamental intermediary functions can be classified as transactional, logistical$,$ or facilitating in nature.

The goal of this activity is to demonstrate your understanding of types of functions performed by intermediaries like HomeDepot, a large home improvement supply retail chain.

Roll over each function performed by the retailer HomeDepot to reveal the description of the function, then identify the function's type by dropping it onto the proper spot in the graphic.

The Home Depot offers customers zero percent interest for $6$ months on purchases over $$300.$

ices

$0\%$ Financing

Breaking bulk

Loss for Home Depot

Inventory above floor

"One$-$stop" shopping

Toro lawn mowers

Free delivery

TYPE OF FUNCTION

Transactional Function

Logistical Function

Facilitating Function

ACTIVITIES RELATED TO FUNCTION

Risk Taking

"One$-$stop" shopping

Financing

Info and Research

Real$-$time data

Reset