Question: This activity is important because marketing managers need to understand how and why consumers behave the way they do to market them effectively. Marketers rely

This activity is important because marketing managers need to understand how and why consumers behave the way they do to market them effectively. Marketers rely on psychological concepts like motivation, personality, perception, learning, values, beliefs, attitudes, and lifestyles to analyze consumer behavior and guide marketing efforts.

The goal of this activity is to demonstrate your understanding of some important psychological concepts: lifestyle, learning, motivation, perception, and values.

Roll over each consumer behavior purchase scenario, determine which situational influence is described, and then drop it onto the correct spot within the graphic.

Lifestyle

Television Commercials

Values, beliefs, and

attitudes

Customer purchase decision process

Problem recognition

This activity is important because marketing managers need to understand how

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