Question: This activity is important because marketing managers need to understand how and why consumers behave the way they do to market them effectively. Marketers rely

This activity is important because marketing managers need to understand how and why consumers behave the way they do to market them effectively. Marketers rely on psychological concepts like motivation, personality, perception, learning, values, beliefs, attitudes, and lifestyles to analyze consumer behavior and guide marketing efforts.

The goal of this activity is to demonstrate your understanding of some important psychological concepts: lifestyle, learning, motivation, perception, and values.

Identify the psychological influence on consumer decision making. Move each label to the correct drop zone box. The notes button next to a label provides more information.

This activity is important because marketing managers need to understand how

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