Question: This activity is important because marketing managers use the controllable marketing mix factors known as the 4 Ps to create value. The marketing mix factors

This activity is important because marketing managers use the controllable marketing mix factors known as the 4 Ps to create value. The marketing mix factors which include product, price, promotion, and place (distribution) are the tools the marketing manager uses to develop a marketing program to reach consumers.
The goal of this activity is to demonstrate your understanding of the controllable marketing mix factors: product, price, promotion and place (distribution).
Identify which marketing mix factor is described in each example.
A friend recommends a new restaurant that you need to check out
Place (Distribution)vv
2. You pay your college tuition for this semester
3. A new personal assistant app for the iPhone
4. Walmart's website offers thousands of products that you can purchase
5. You pay $10 to park your car at the arena to see the big game
Place (Distribution)vv
6. Flver for a lawn care combanv stuck in vour mailbox
This activity is important because marketing managers use the controllable marketing

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