This activity is important because marketing managers use the controllable marketing mix factors known as the 4Ps to create value. The marketing mix factors which include product, price, promotion, and place (distribution) are the tools the marketing manager uses to develop a marketing program to reach consumers.

The goal of this exercise is to demonstrate your understanding of the controllable marketing mix factors: product, price, promotion and place (distribution)

. Identify which marketing mix factor is described in each example.

Options are : Product

Price

Place (Distribution)

Promotion

1. A friend recommends a new restaurant that you need to check out (Click to select)

2. You pay your college tuition for this semester (Click to select)

3. A new personal assistant app for the iPhone (Click to select)

4. Walmarts website offers thousands of products that you can purchase (Click to select)

5. You pay $10 to park your car at the arena to see the big game (Click to select)

6. Flyer for a lawn care company stuck in your mailbox (Click to select)

7. Your aunt hosts a Thirty-One party at her house where she sells colorful bags and totes (Click to select)

8. A couple of years after graduation, you buy your first home (Click to select)

9. You grab a Coke from the vending machine on the way to class (Click to select)

10. Making dinner for a friend in exchange for him fixing your computer (Click to select)

11. While scrolling through Instagram, you notice a photo advertisement for Wayfair.com (Click to select)

12. Your professor's lecture on the 4 Ps (Click to select)

13. You and your roommate pay $950 a month to rent an apartment close to campus (Click to select)

14. You visit your local Target store to purchase a new calculator for your calculus class (Click to select)

15. While reading People you notice an ad for Marriott's newest hotel in Mexico (Click to select)

16. Your state's Republican candidate running for office (Click to select)