This activity is important because once marketing managers identify the target market, they must take action to satisfy that target markets needs. To satisfy the target markets unmet needs, the marketing manager will create a unique marketing mix using a combination of elements often referred to as the four Ps.The goal of this activity is to demonstrate your understanding of these controllable marketing mix factors, which include product, price, promotion, and place (distribution).Group the examples by the marketing mix element they represent. Move each label to the correct drop zone box. The notes button next to a label provides more information.