This activity is important because the fourth C in the 5 Cs of pricing, competition, has a profound impact on pricing strategies. Marketers must focus on its effect, as well as on how competitors react to a certain pricing strategy. There are four levels of competitionmonopoly, oligopolistic competition, monopolistic competition, and pure competitionand each has its own set of pricing challenges and opportunities. The goal of this activity is to demonstrate an understanding of the different levels of comp.

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