This activity is important because you will often face disagreements in the workplace. Understanding the communication process will help you navigate these disagreements to build better relationships and work outcomes.

The goal of this activity is to demonstrate your understanding of the communication process. Specifically, you will demonstrate your understanding of physical, psychological, and physiological noise.

Read the case and answer the questions that follow.

Na$$im and Elyse have worked together on a marketing project for the past month. They work in different offices across the country and have never met in person. They work primarily via email, Slack, and weekly Zoom meetings.

They$$ve been tasked to create a new pricing plan that gives discounts to loyal customers. Even after a month working on the project, they$$ve made little progress because of various disagreements about which customers should receive discounts, the nature of those discounts, and how to market the loyalty program.

Na$$im and Elyse are meeting via Zoom to discuss some of these differences.

Elyse explains how they need to run a one$-$year pilot test in a small market. This would allow them to understand better how customers reacted to the pilot program. Na$$im was eager to get a promotion this year, and he wondered whether running a small pilot test would help him get a promotion. What type of noise is occurring?