Question: This activity is important marketing managers need to understand how buy-classes affect organizational buying behavior. Organizations face three different types of buying situations called buy-class

This activity is important marketing managers need to understand how buy-classes affect organizational buying behavior. Organizations face three different types of buying situations called buy-class situations; new buy, straight rebuy, and modified rebuys. The type of buy-class affects the way buying centers make purchase decisions. The goal of this exercise is to demonstrate your understanding of the three different types of buy-classes. Hover over the product name to reveal the hint. Then match the product with the correct buy-class situation Legal pads and pens Service trucks Shipping crane Buy-Class Situation New Buy Straight Rebuy Solar panels Modified Rebuy Copier paper Record-keeping software

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