Buy$-$Class Situations

This activity is important because marketing managers need to understand how buy$-$classes affect organizational buying behavior.

Organizations face three different types of buying situations called buy$-$class situations; new buy, straight rebuy, and modified rebuys.

The type of buy$-$class affects the way buying centers make purchase decisions.

The goal of this activity is to demonstrate your understanding of the three different types of buy$-$classes.

Group the types of buy$-$class situations by the examples that best represent each category. Move each label to the correct drop zone

box. The notes button next to a label provides more information.

Labels

Drop Zones

Service trucks

New Buy $(\frac{1}{3})$

Straight Rebuy $(\frac{2}{3})$

Modified Rebuy $(3/3)$

Legal pads and

pens

Record$-$keeping

software