This activity is important because marketing managers need to understand how buy$-$classes affect organizational buying behavior. Organizations face three different types of buying situations called buy$-$class situations; new buy, straight rebuy, and modified rebuys. The type of buy$-$class affects the way buying centers make purchase decisions.

The goal of this activity is to demonstrate your understanding of the three different types of buy$-$classes.

Hover over the product name to reveal the hint. Then match the product with the correct buy$-$class situation

Buy$-$Class Situation

New Buy

Straight Rebuy

Modified Rebuy

Record$-$keeping software