This activity provides a hypothetical channel selection decision for the Pizza Galore chain. Assuming that Pizza Galore wanted to introduce a mini breakfast pizza (say with bacon and eggs), then which would be the best way for them to distribute it? Why would this be the best option?

• Offer as a take away option in all their stores (which would require their stores opening 4-5 hours earlier than normal).
• Offer as a take away option in their key/busy stores (that is, those located in shopping centers and on main roads).
• Offer as a home delivery option only (which would still require their stores to open 4-5 hours earlier than normal).
• Distribute via gas/fuel stations (that is, set up a small pizza section in larger petrol stations).
• Distribute via convenience stores.
• Distribute via coffee shops (exclusively offer to selective coffee shops).
• Set a range of special vending machines to be located around the city and at key train/bus stations.
• Set up a range of special kiosks (small booths) in key city and transport locations.

Which retail channel would you select for the best way to distribute the new breakfast pizza product? Why?