This assignment aligns with Module Outcomes $1,2,3$ and $4.$

Read the following abstract and answer the following questions.

Shoprite Checkers Group

The Shoprite Checkers Group is a leading retail company in Africa. It operates a diverse

portfolio of supermarket brands, including Shoprite, Checkers, and Usave. The company

was founded in $1979$ and has since grown to become one of the largest retail groups on the

continent.

In addition to its supermarket brands, the company also operates other businesses such as

liquor stores, furniture stores, and pharmaceutical outlets. It has diversified its operations to

meet its customers' evolving needs and tap into different market segments.

The Shoprite Checkers Group operates in multiple countries, including South Africa,

Nigeria, Angola, Zambia, and Mozambique. It has a strong presence in the retail market

and has built a reputation for offering quality products at competitive prices. Overall, the

Shoprite Checkers Group is a prominent player in the African retail industry, known for its

extensive network of supermarkets, diverse product offerings, and commitment to social

responsibility.

The Shoprite Checkers Group faces several strategic challenges in its business operations.

Some of the key challenges include:

$1.$ Market competition in a highly competitive retail industry.

$2.$ Changing consumer preferences and shopping habits, which are constantly

evolving.

$3.$ Economic conditions, including inflation, currency fluctuations, and consumer

spending patterns, can impact customers' purchasing power.

$4.$ Managing a complex supply chain with significant challenges around efficient

sourcing, distribution, and inventory management.

$5.$ Attracting and retaining skilled employees to build a capable workforce.

$6.$ Increased Social and Environmental Responsibility as consumer awareness around

responsible business grows.

$7.$ Embracing and leveraging technology.

Addressing these strategic challenges requires a proactive and adaptive approach,

continuous market analysis, investment in technology and infrastructure, and a strong focus

on customer satisfaction and sustainability.

Task:

You have been hired to develop and implement a market entry strategy for Shoprite Checkers

Group to enable them to achieve their growth prospects through expansion into a new market.

In the form of a presentation $(10$ slides maximum$),$ highlight the ideal new market$($s$)$ using the

appropriate framework$($s$).$ Include a clear project plan for how you would support them with

this market entry. Ensure your recommendations are backed by research $($which should be

reflected in a reference list$)$ and data $($please provide source data in MS Excel$).$

Assume you will be given $25$ minutes to present this MS PowerPoint deck to the Shoprite

Checkers Board.

Detailed Requirements:

$1.$ Include a clear problem statement.

$2.$ Apply appropriate frameworks from the course content or other sources and cite these

frameworks.

$3.$ Provide a summary of the industry trends that support your recommended market.

$4.$ Ensure you source data from reputable sources.

$5.$ Provide clear recommendations about its future strategy linked to your frameworks.

$6.$ Develop a project plan about how you will support the client in implementing the

strategy.

$7.$ Include the value$-$add you will provide the client based on your skills and experience.