This assignment contains two separate questions, and they are based on materials from the traffic building topic. Please type your answers below each question and email the document back to me by the deadline. Question 1: An online sporting equipment store is advertising its business using the Internet. The website it uses (ESPN.com) offers the store a total of 500,000 impressions at a cost of $6,000. ESPN.com reports an average clickthrough rate of 0.4%, and the store owner knows that they make an average of $50 on each consumer's purchases. What is the CPM and CPC for the advertising deal? What is the minimum conversion rate necessary for the store to break even with the advertising deal? To receive full credit, please show your full calculation process. Question 2: Please answer two questions based on the online advertisement shown below: (1) specify the type of interactive advertising unit the ad represents; and (2) critique the effectiveness of the ad based on what we discussed on how to make banner ads more effective