• This assignment has to stick to the following rubric. If the assignment does not have the same format of rubric, will get zero points. global product strategy Project Description: please do not use google and follow the rubric case write-ups must be organized into 4 parts & detailed responses required for full credit. part 1-must include a brief summary and a list of concepts in the textbook that are related to the case being analyzed part 2 -must be devoted to providing adequate responses to end-of-case questions part 3-should be reflective in nature and must include a summary paragraph with recommendations part 4-should contain a list of "take aways" from the case material (bullets- net learning from this exercise) you must go through chapter 06 ppt very carefully and cite ppt/chapter material where appropriate (in your responses). demonstrate to me that you are doing the work necessary -- of course summarize in your own word (a minimum of 3 pages) note: you need to provide well researched answers w/ global examples for full credit on essays. this requires going beyond textbook & ppt please stick to the rubric and the files attached the word file is what you require to complete. (please go over it before you offer). 1. Assignment (1) 2. Chapter PPT (1) 3. Grey Imports Reading (1) 4. Cherry Picking Reading (1) 5. Global Videos - EXIM Bank (3) You must go through CHAPTER 15 very carefully and cite PPT/Chapter material where appropriate (in your responses). Demonstrate to me that you are doing the work necessary -- of course summarize in your own words.

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1 Briefly summarize the case and list the textbook concepts that are related to the case The case is about a company called IKEA that is trying to fig... View the full answer