This assignment is about developing effective websites (Chapter 15). There is a popular (and relatively simpler) alternative approach to evaluating the customer interface of a website called the "7-Cs Framework" suggested by authors Jeffrey Rayport and Bernard Jaworski.

Next, visit the website of the National Basketball Association--NBA (www.nba.com).Carefully examine the site (navigate to the various pages beyond the home page, and critique it in terms of how well the site addresses each of the "7 Cs" (context, content, community, customization, communication, connection, and commerce). Make sure you describe the addressing of each "C" individually, including identifying what is covered well and what is covered not so well.