This assignment is about developing effective websites. There is a popular $($and relatively simpler$)$ alternative approach to evaluating the customer interface of a website called the $7-$Cs Framework$$ suggested by authors Jeffrey Rayport and Bernard Jaworski.

Read the description of the $7-$Cs framework$$ from the excerpt posted $($PDF file$)$ above.

Next, visit the website of the National Basketball Association$--$NBA $($ www$.$nba.com$).$ Carefully examine the site $($navigate to the various pages beyond the home page, and critique it in terms of how well the site addresses each of the $7$ Cs$($context$,$ content, community, customization, communication, connection, and commerce$).$ Make sure you describe the addressing of each $$C$$ individually, including identifying what is covered well and what is covered not so well.

$($Your identification and analysis of the first $6$ Cs are worth $3$ points each, and the $7$th C is worth $2$ points$--$making for a total of $20$ points on the assignment$).$