This assignment is about unsustainable consumer behaviors and possible consumer

resistance to adopting more sustainable products. A personal inventory of your own

tendencies as a consumer over the course of 1-2 days in terms of unsustainable

consumption practices is a useful way to begin this exercise. Then speculate and identify

potential consumer resistance/obstacles to the adoption of more sustainable solutions

to one or more of these behaviors. I would like you to try to modify/change one of the

behaviors you identified by adopting a more sustainable approach, for at least

5 days

and reflect on this experience as well.

Please write 3 unsustainable consumption behaviour and 4 - 5 pages of word document