This assignment is distributed to students to complete learning outcome number $3.$ This assignment will

bring $10\%$ of continuous assessment. Date of submission: Class $2(6$th April $2024)$

Learning Outcome

Integrate knowledge, skills, and practice for effective Service Operations Management.

$($A$4,$ PLO$5)($A$4,$PLO$6)$

Instructions:

$1.$ Select a Malaysian Service Business

$$ Choose a service$-$oriented business operating in Malaysia for your case study. Consider

sectors such as hospitality, healthcare, banking, or others.

$$ Ensure the business has notable service operations aspects for analysis.

$2.$ Challenges and Opportunities

$$ Identify and discuss challenges faced by the service business in implementing its service

operations strategy.

$$ Highlight potential opportunities for strategic enhancement based on the challenges

identified.

$3.$ Proposed Strategies

$$ Propose three strategic recommendations for improving the service operations strategy.

$$ Support your recommendations with relevant Service Operations Management theories

and concepts.

$4.$ Implementation Plan

$$ Develop a basic implementation plan for your proposed strategies.

$$ Include a timeline, key milestones, resource allocation, and measurable performance

indicators.

RMGT$3323|$ SERVICE OPERATIONS MANAGEMENT

$2$

The objective of this assignment is to apply the concepts, theories, and strategies discussed in the course

to develop a comprehensive branding and brand activation for a real or hypothetical product or service.

This assignment will help you gain practical experience in formulating strategy that aligns with the

overall business goals and market dynamics.